Analysis of The Dark Night Movie Poster

This poster shows the film is a thriller with many different components. The colour scheme of the poster mainly consists of different shades of dark blue, because it is a dull and dark colour it shows that it is not a happy film and will have a dark storyline. We are shown a low angle shot of Batman which makes him look important and powerful and because he is the only figure in the poster it is clear straight away that he is the main character in the movie. The suit he is wearing seems to be carved out of metal or some other hard armoured material which suggests indestructability.

The first thing that you notice in this poster is the orange Batman embelum. As it is highly recognisable and well known, the viewer straight away can recognise where it is from and what the film is about. The fire also suggests destruction, fury and revenge.

The poster also contains the names of the actors/actresses in the film. This will boost the film's appeal as it contains some quite big names like Morgan Freeman and Christian Bale. They have also included Heath Ledger's name on the poster which will also create a lot of appeal as it is one of the last movies that he made before is death, thus creating more attention to people who were fans of him and his work. The font of the writing is plain white lettering but this stands out against the dark background so it draws more attention to the names.

The poster also has the phrase "Welcome To A World Without Rules" written at the top. This suggests that the film will be quite dark, involve a lot of terror and a lot of action. The phrase is quite mysterious and appeals to people's curious sides, "...a world without rules" gives the imagination a whole new topic to explore.

The blue and white around the embulum in the title is white hot like an intense explosion, a great impact of some sort which be physically or emotionally/mentally. The debris and ashes falling from the building creates a realistic atmosphere of danger and destruction.

The Warner Bros. logo is also included on the poster in the bottom right corner showing that a big film company has distributed it which could also bring more people in to see it.